What are display ads?

Display ads are primarily visual advertisements, often referred to as banners, that are shown on various websites that are part of the Google Display Network (GDN). The GDN includes millions of websites, mobile apps, and videos where advertisers can place their visuals to reach a broader audience. These ads leverage eye-catching graphics and images to engage potential customers and drive traffic to a business's website.

The option describing text ads shown in search results pertains to search advertising, which is different from display advertising. Similarly, ads shown during YouTube videos are typically considered video ads, distinct from display ads. Finally, emails sent to customers represent another form of advertising known as email marketing, which is separate from display advertising strategies. Display ads specifically focus on visual promotional content displayed across various sites, aligning with the goal of visually engaging audiences in different online environments.