What action is commonly performed in a Google Ads campaign to refine targeting?

Adjusting keyword match types is a crucial action in a Google Ads campaign for refining targeting. Match types determine how closely the keyword needs to match a user's search query for the ad to be triggered. By altering the match types, advertisers can broaden or narrow the scope of their keyword targeting.

For instance, changing from broad match to phrase match or exact match can help ensure that ads are shown to a more relevant audience. This precision targeting can lead to higher click-through rates and conversions, as the ads will reach users who are searching for very specific terms related to the business's offerings. It allows for better alignment between user intent and the ad content, which is essential for improving campaign performance.

In contrast, increasing the ad budget may provide more visibility but does not directly refine the targeting itself. Deleting ads with low impressions may not enhance targeting effectively, as it doesn't address user intent or search behaviors. Changing ad copy frequently could risk diluting the message and brand consistency without necessarily improving targeting outcomes.