In what way does Google Ads assist local businesses?

Google Ads assists local businesses primarily through location targeting and customizable ad formats. Location targeting enables businesses to reach potential customers in specific geographic areas by displaying their ads to users searching for related products or services in those locations. This means that when a user searches for a term related to a local business, Google Ads can prioritize displaying those ads to users who are nearby, thus increasing the likelihood of attracting local customers.

Additionally, the customizable ad formats allow local businesses to tailor their ads to better fit their target audience, utilizing features such as location extensions, which show the business's address and proximity to the user. This personalization helps enhance the relevance of the ads, making it easier for local customers to engage with the business.

The other options do not represent how Google Ads effectively aids local businesses. Free advertising is not provided, as Google Ads operates on a pay-per-click model. Displaying ads only during business hours can be limiting, as potential customers may search at various times, and requiring a higher budget for local ads could deter small businesses that often operate with tighter marketing budgets.