In video ad campaigns, what type of feedback should be prioritized to improve future ads?

Prioritizing quantitative metrics such as engagement rates is essential in video ad campaigns because these metrics provide measurable insights into how well an ad is performing. Engagement rates, which can include likes, shares, comments, and view duration, offer direct evidence of the audience's interaction and interest in the content. This data enables advertisers to identify which elements resonate with viewers, allowing them to refine their strategies for future campaigns effectively.

Utilizing quantitative data helps in making objective decisions and adjustments based on real performance rather than subjective opinions or general feelings about the ad. By focusing on measurable figures, advertisers can track progress over time, test different approaches, and significantly improve return on investment through informed choices.

In contrast, while qualitative data from focus groups or personal opinions may provide helpful insights, they often lack the definitive impact that quantitative data delivers. General audience surveys can also be valuable, but they do not replace the need for hard metrics that demonstrate real behavior in digital spaces.