In the context of Google Ads, what does "conversion" mean?

In Google Ads, "conversion" refers to a specific action that you want users to take after clicking your ad. This action typically aligns with your marketing goals and can vary depending on the type of business or campaign. Examples of conversions include making a purchase, signing up for a newsletter, downloading an app, or filling out a contact form. Tracking these conversions is essential, as it allows advertisers to measure the effectiveness of their campaigns and optimize their strategy based on user interactions.

By defining a conversion, businesses can better understand the return on investment from their advertising spend. This metric is crucial for evaluating the success of ad campaigns and for making data-driven decisions aimed at improving performance and achieving specific objectives.