In selecting imagery for a Discovery campaign, which choice aligns with best practices?

Selecting an image that showcases someone using your best-selling dishwasher aligns with best practices for a Discovery campaign because it effectively highlights the product in its intended use. This approach allows potential customers to visualize the dishwasher's benefits in a real-life context, making it more relatable and engaging. When people see a product in action, it can create a stronger emotional connection, enhancing their interest and likelihood of clicking on the ad.

Additionally, imagery that presents products being used in a lifestyle setting tends to perform well because it not only demonstrates functionality but also evokes aspirations or experiences that the viewer can relate to or desire. Therefore, using an image of the dishwasher in use provides clear context, increasing the chance of capturing the target audience's attention and encouraging them to learn more about the product.