How should keyword insertion be set up in Google Ads when promoting a line of sustainable shirts?

Setting up keyword insertion using the format {keyword: sustainable shirts} allows Google Ads to dynamically insert the user's search term into your ad text, replacing the placeholder with the actual keyword that triggered the ad. This technique enhances ad relevance, making it more appealing to users who are searching for sustainable shirts or related terms.

For example, if a user searches for "eco-friendly shirts," the ad could automatically read "Buy Eco-Friendly Shirts," capturing the searcher's intent and potentially increasing the click-through rate. Using this format helps ensure that the ad remains related to what the user is looking for, driving better engagement.

The other options do not conform to the correct syntax for keyword insertion in Google Ads. The default option is not designed with the dynamic functionality that keyword insertion provides, while the square brackets and parentheses do not adhere to any recognized method for including dynamic keywords. Thus, opting for the correct placeholder format is crucial for effectively utilizing keyword insertion in Google Ads campaigns.