How should a video ad for a global beauty brand connect with potential customers?

A video ad for a global beauty brand should connect with potential customers by featuring diverse characters that represent the customer base. This approach fosters inclusivity and resonates with a broader audience, reflecting the varied identities and experiences of potential consumers. By showcasing individuals from different backgrounds, cultures, and ethnicities, the ad helps consumers feel seen and understood, which is essential for building a strong emotional connection with the brand.

When customers see themselves represented in a brand's advertising, it increases relatability and fosters a sense of trust. In the beauty industry, where products are often marketed to specific demographics, representing diversity acknowledges and celebrates the uniqueness of each customer, ultimately enhancing the brand's appeal across different markets.

Other options, while potentially beneficial, do not address the critical aspect of representation that is increasingly important in modern advertising. High-resolution product images are certainly valuable but do not directly engage the audience on a personal level. Celebrity endorsements can capture attention but may not resonate with everyone, particularly if the celebrity is not relatable to the target audience. Similarly, focusing solely on product benefits misses the opportunity to connect emotionally with consumers, which is crucial for driving loyalty and preference in a competitive landscape.