How often are quality scores assessed in Google Ads?

Quality scores in Google Ads are assessed each time an ad is submitted for an auction. This means that the score reflects the relevance and quality of your ads, keywords, and landing pages based on the most current data. The continuous assessment is vital because it allows Google to determine the ad's placement and cost-per-click every time an auction occurs. This dynamic evaluation helps ensure that the ads displayed to users are the most relevant, contributing to a better user experience and more effective advertising. This process underscores the importance of maintaining high quality across your ads, keywords, and landing pages consistently, rather than just during a one-time setup or on a set schedule.