How frequently should low-performing assets be reviewed and replaced for a Discovery campaign?

In a Discovery campaign, it's important to maintain high-performing assets to ensure effectiveness and engagement. Low-performing assets should be reviewed and replaced bi-weekly to allow for a timely assessment of what is working and what is not. This frequency strikes a balance between giving assets enough time to generate data and insights while also ensuring that underperforming elements are addressed quickly.

By reviewing assets bi-weekly, advertisers can make informed adjustments, optimize their campaigns based on performance trends, and potentially improve overall campaign results. This approach also allows for faster iteration, making it easier to test new creative and messaging strategies without prolonged periods of using ineffective advertisements.

Options suggesting a weekly review might lead to excessive adjustments based on insufficient data, while monthly or quarterly reviews could delay necessary changes, resulting in missed opportunities for optimization and improved ROI.