How can you track conversions in Google Ads?

Tracking conversions in Google Ads is primarily achieved through the use of conversion tracking tags or Google Analytics. When you set up conversion tracking tags, you can measure specific actions users take on your website after interacting with your ads, such as completing a purchase, signing up for a newsletter, or filling out a contact form. This data is crucial for understanding the effectiveness of your advertising campaigns and for optimizing your ad spend.

Google Analytics also provides robust tools for tracking conversions, allowing you to analyze traffic sources and evaluate how well your ads are driving valuable actions on your site. By integrating Google Ads with Google Analytics, advertisers can gain comprehensive insights into user behavior and conversion paths.

Other methods such as using creative tags, conducting user surveys, or monitoring social media engagement do not provide reliable or actionable data about how well your Google Ads are performing in terms of driving conversions. While these methods might offer some insights into user experience or preferences, they do not directly measure the impact of your Google Ads on achieving specific business goals.