How can you refresh creative for an app campaign while maintaining performance levels?

To refresh creative for an app campaign while maintaining performance levels, replacing assets with a low performance label is an effective strategy. This approach allows you to test new creatives without jeopardizing overall campaign performance. By identifying and replacing underperforming assets, you can make room for new variations that may resonate better with your target audience, thereby potentially increasing engagement and conversion rates.

Additionally, this method enables continuous improvement, ensuring that the campaign remains dynamic and relevant. Keeping the best-performing assets in place while experimenting with weaker ones helps in optimizing the campaign gradually, rather than risking the entire campaign’s performance by making sweeping changes. This careful optimization helps maintain a balanced approach, allowing for creativity while focusing on results.