How can remarketing be beneficial in Google Ads?

Remarketing in Google Ads is beneficial because it allows advertisers to show ads specifically to individuals who have previously visited their website or interacted with their content. This targeted approach is powerful because these users are already familiar with the brand and have shown interest in the products or services offered, making them more likely to convert into customers.

By reminding these previous visitors about the brand through tailored ads, companies can encourage them to return to the website, nudging them down the conversion funnel. This strategy is often more cost-effective and efficient since it focuses on an audience that is more likely to engage compared to trying to attract completely new customers.

This method takes advantage of the existing audience, leveraging the familiarity they have with the brand and increasing the chances of conversion. Overall, remarketing enhances campaign effectiveness by optimizing outreach to a warm audience rather than casting a wide net to target only new visitors.