How can Google Ads help increase brand awareness?

Google Ads can significantly enhance brand awareness by displaying ads to a wide audience across various networks. This approach allows advertisers to reach potential customers wherever they are online, whether through search results, YouTube videos, or across Google's Display Network. Such broad exposure helps to create a lasting impression of the brand and can attract new customers who may not have been previously aware of the brand's products or services.

Emphasizing extensive visibility is crucial for building brand recognition because it ensures that the brand is seen by a diverse array of users, which can lead to increased website visits, engagement, and ultimately, brand loyalty.

In contrast, limiting ad impressions to specific times of day restricts visibility, while reducing the overall budget may lower exposure opportunities. Focusing solely on search engine rankings does not encompass the broad approach that Google Ads employs to promote brand awareness across multiple platforms and networks.